Strong journeys sit on top of clean entry events, clear exit rules, and data that marketing and analytics both trust. In high-volume programs, the hard part is rarely the canvas; it’s synchronization with Automation Studio, MobileConnect, and upstream identity.
This topic area will collect longer on-site write-ups over time. For now, it anchors the architecture work: churn and win-back paths, chain automations that respect business hours, and journeys fed by Data Cloud segments and calculated attributes.
- Design for observability: logging, send-time proofs, and a single place to answer “why did this member get this?”
- Align SMS and email consent and frequency caps before scaling channel mix.
- Use Data Cloud activation to keep journey entry criteria honest when batch and near-real-time coexist.